I did some research and learned about ‘XML Sitemaps for videos. I believe it’s a probably a developer that created this plug-in for WordPress that Google easily can find your videos on your website.
This plug-in is essential to drawing visitors to your specific WordPress platform that has relevant content on a specific subject. If you’re trying to sell something, or if you’re trying to getting contact with people, or if you’re just a marketer; really whatever it is that you specialized in. This plug-in helps really tie a stronger knot in your website for a videos with your website.
The way I looked at it since I’m a visual learner; if I were to draw a picture of a house, and if I were to put something on that house, kind of like a solar panel because it’s another feature that can give you more enhancements to your house. You can get better energy from it. You can fixate that solar panel on the roof and literally it won’t be connected to your house, right? Just and added feature. So unless you wire that solar panel into your house to help it improve its own electricity, that solar panel is no good.
On the outside it’s an added feature to your website. It doesn’t really add any value other than the visual content. But within the way that Google inboxes and sends out butts to your site, this plug-in will actually with just a few clicks be able to say “Hey, go ahead and put all this video information in my website”. Once it creates that data within your site, we’re going to send a message over to Google and invite them to a party to celebrate solar energy. If that helps in anyway, I really hope it really kind of paints a picture for you too.
Also if you look at the front end of a pretty much a sales cycle, we bring in clients because they want a video. Now, what are they trying to do with that video if it’s they’re trying to promote a product, whatever it is; usually they have to either direct them to specific location physically or you need to direct them to a page that either gets that contact in contact with you or our client, or it directs them to a checkout button for e-commerce purposes.
Realistically when we look back at the whole ‘Bird’s eye view’ perspective of our sales cycle, we have the ability to offer video optimization for specific clients because really they may or may not know what to do with those videos once produced. The way that I looked at it, every little thing helps especially when you’re having competition out there and that competition is fierce with content that’s already been created before. If it hasn’t then you have found a new niche.
Our latest clients are clients that mainly are in the real estate industry. I want to be completely honest, it’s probably one of the hardest, most competitive markets out there with all these people especially in South-East Michigan doing as much as kind of capitalized on a quality keywords, so the competition is fierce.
If you’re able to create compelling content and post that content to your webpage and that webpage is able to send information out to Google with just a few clicks away, it’s another reason why we can start working with people and driving them towards either a hosting service, web development and content creation / delivery. We know how to do all of those and it’s another reason / incentive to work with the clients “WE” want to work with.